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Cricket Wireless Rewards App
Role:
Junior Art Director
Tools:
Illustrator + Photoshop
The Opportunity
During my time at Hacker Agency, Cricket was one of the main clients that I worked with. At the time, they were working hard to decrease churn, and improve their existing rewards app. I worked on a lot of content for the app, but our creative team wanted to take a step back and look at the app itself and ended up pitching a redesigned experience.
As with most rewards apps, the goal was to improve customer retention and reduce churn, while providing customers with value in a sticky mobile application. Before we pitched the redesign, the app was a bit clunky. While the app did offer the customers reason to return, the way in which all of this information was presented, was not very effective. Wireframes put together by the Director of UX at the agency: John Stebbins.
The Process
There was an abundance of opportunity here, for the client, and for myself. We wanted to introduce something that was known to effectively keep users returning to the rewards app, gamification. By creating an environment that encouraged competition, while also providing real time value in rewards and discounts, we had a recipe for what was to come. We introduced a tier system, and put the focus on leveling up, and creating a unique profile. All of these things encouraged sharing, which was the icing on the cake. I was able to get some experience with app design, and with very high visibility.
The Result
Our creative team consisted of myself, one other art director, a creative director, copywriter, and director of UX. We pitched this redesign to Cricket, and it was well received. A lot of what we presented was adopted into the app, however we later learned that there were already plans in plans to discontinue the app altogether. We discussed the program’s potential with these new changes, but were not able to keep it around in the end. It was a great team effort, and huge learning experience for me.