In my mind, there were three key things that I wanted to achieve with this asset library. The first, was that these assets would be a beautiful extension of the brand, but also modular enough that they could be used for a wide variety of promos etc. The second, was that these assets would be very easy to work with for The Dibz team. I created this library in Figma (what the team was using) and ensued that I had very clear folder, naming conventions, labels — making exporting very clear and easy, even for someone logging into Figma for the first time. The third, was recognizing that this library was another opportunity to create inspiration and examples of what future creative could look like across different mediums.

I started by listing a few of the key words I pulled from the brief goals and let those be my north star in creating. From there, I moved to what is sometimes, ever so eloquently referred to as, a brain dump. I threw together a lot of ideas before self-editing back a bit. I met with the team a couple of days after, to get present and get some initial thoughts. From here, we narrowed down to a few different templates — that I was able to start versioning out to multiple sizes. I also used this as a chance to use a wide variety of photography that I later incorporated into an image library of sorts.